Creative Criminals

Last week we’ve ran across these two incredibly sexist commercials for Goodyear. Back in the sixties everybody believed women are bad drivers, just look this woman’s facial expressions.

“Before you can work for a company, you’ve got to apply for a job. And that means; writing a letter”. Mercedes therefore came up with this crazy idea. They’ve put a motivation letter on the tires of a Sprinter, got some ink (mudd) and ‘drove’ the letter onto pieces of paper. The letters would then be sent to various companies with the link where they could check how the letter was composed.. Genious!

A mailing to BMW customers to promote BMW’s cold weather tires. It’s really simple but oh so playful. You have to cut this mailing open by tearing out a piece of road. This is really fun.

This year there were a lot of changes in the regulation in F1. But there’s also something that didn’t change: Bridgestone as only official tYre supplier in the Formula 1.

Sometimes you can see a car in the streets standing on concrete blocks and no more wheels. It’s a pretty familiar image, but in this case the tires were more important than the rims. I think it’s simple but genious!

Pirelli made this advertisement with the logan: There is nothing eco-friendlier on the road. I can think of more than one that is eco-friendlier but the idea behind this is simple but very creative.