Creative Criminals

To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.

2012 is almost finished so it’s time to evaluate the best commercials of the last 11 months. And we must say, 2012 was a succesfull year for some advertisers. Creative Criminals presents you hereby the most shared commercials of this year.

TNT – Push the button

A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.