Creative Criminals

A pretty weird commercial for toothpaste if you ask us. But it’s kinda funny and people will surely remember it’s uselessness.

The objective was to increase awareness to children’s dental care by executing serious of ads for Aquafresh kids tooth paste. The ads presents the dark side of sweets and candies but Aquafresh reminds you that by using the product you can go ahead and allow your kids to enjoy hem. In another words, we are here to fight the dark side of candies.

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.

Paradontax is a brand of sodium-bicarbonate based toothpaste that contains natural herbs. The toothpaste is especially used to fight bleeding gum. This print campaign from Grey, Bucharest shows in a dramatic way the power of Paradontax to fix bleeding gum.

Billboards can be real eye catchers if they are executed in the right way. This advertisement made for Formula toothpaste in Indonesia is one of those. A man tears the corner of the board with his teeth, showing the following tagline: Build Strong Teeth.

Elmex is a brand of toothpaste manufactured by GABA International AG, a European manufacturer of branded oral care products. They wanted to suprise people and show them that Elmex is the perfect product to prevent cavities. Together with Young & Rubicam (Shalmor Avnon Amichay) they’ve made a brilliant interactive campaign.

They’ve collaborated with Israel’s largets bowling chain. 140 bowling balls were ordered and randomly distributed amongst all bowling halls. The one thing these bowlingballs didn’t have were holes. Instead of the holes, Elmex placed three stickers saying: “Helps prevent Cavities. Elmex”

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Colgate is a toothpaste that is owned by a large american diversified multinational corporation.

If only there were as much creative ideas in Belgium as there were in Israel, I can’t say it enough!
Again a simple idea, but it would put a smile on my face if I see this in real life!

Simple but lovely…

Like I said a couple of days ago, Israelian advertising agencies are doing an incredible job. And every time it’s Young & Rubican Tel Aviv that pops out for me.
This again is a textbook example of good media usage. Love it!