TED.com (Technology Entertainment and Design) is a global set of conferences formed to disseminate “ideas worth spreading.”. During TED2011, their yearly festival, TED has named the 10 winners in its inaugural “Ads Worth Spreading” contest. Creative Criminals has listed the winners of of this category, check them all, after the jump.
TED curator Chris Anderson says of the ads: “We’re seeking to reverse the trend of ads being aggressively forced on users. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key. In 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection.”
1. Hornbach: The Infinite House (Radical Media)