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Fiat: Drive Friendly

Posted by Bert Callens - Category: Print

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Cool print campaign from Fiat, with the slogan of “There are enough angry faces on the road. Drive Friendly”. On the print ad they show the front of other car brands that looks angry, in the end they placed the Fiat front which looks like it’s smiling.


Xbox: Streets of Toronto

Posted by Bert Callens - Category: Ambient, Outdoor

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In Forza Horizon for Xbox 360, Supercars leave the track and take the race to the open road. To celebrate its launch, Xbox Canada used an Aston Martin Vantage and Mercedes SLS AMG to bring the excitement of the game to the streets of Toronto, in true Forza Horizon style.


Canadian Tire: Christmas Tweet Tree

Posted by Bert Callens - Category: Online

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Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.


FedEx: Change

Posted by Rindert Dalstra - Category: TV & Cinema Film

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FedEx Ground is a shipping company which is a subsidiary of the FedEx corporation. The company does not only do urgent shipping and to make people aware of that, they made this funny commercial explaining that they are good in more than one thing.


Starbucks: Interactive Storefront

Posted by Bert Callens - Category: Outdoor

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Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.


Coca-Cola: Straw

Posted by Sander Janssen - Category: Billboard

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Some nice billboards designed for Coca Cola, the straws from the bottles are used in situations outside of the billboard. Can we call this ‘thinking outside the box’?

Edit: Rindert posted a similar ad back in 2009. It’s from the same agency, so probably these are new pictures of the campaign back then. Or maybe they’ve continued it with new ideas this year?