Creative Criminals

Pleasant surprise for these passengers on this parking lot in São Paulo. Hot Wheels, the popular brand of die cast toy car set up a giant Hot Wheels box where people could park their car and take a picture of it.

Remember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.

The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the X Games in Los Angeles last weekend.

To promote the vintage collection of Hotwheels, advertising agency Ogilvy mades these three print advertisements of elderly people looking for their vintage toys.

Today we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endless. That’s what we like in Lego ads.

2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Today we’ve been digging the archives and we noticed this great ambient for Lego in 2005. With a simple sticker this wall looks like it’s been built with Legos. Pretty awesome.

What makes this latest Lego ambient advertisement creative is how they used the surrounding environment as part of the composition. The 3 clever bus shelter ads titled ‘Whale’, ‘Caterpillar’, and ‘Monster’ was created by Ogilvy Malaysia and their talented local team of Lego artists and builders.

The past few weeks Hot Wheels is on fire in the world of advertising. This spot proves again the coolness of the brand, connecting the imagination of a child with ‘reality’. The concept of a car doing donuts on a gigantic stool is pretty impressive.