To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names of our registered vampires and wrote customised birth/death notices for them. Each of the names were actual fans -or freshly turned fang bangers- who, much to their delight, discovered their sinister new identity in the national newspaper.
Eric Cantona appears to walk right through famous moments in sport such as Liverpool’s comeback to win the Champions League final against AC Milan in 2005. “Anything can happen in sport,” says Cantona at the end of the TV ad. “The only certainty is you’ll get all of Sky Sports on Sky.”
For those of you who have some extra spare time, after the break you will find seven behind-the-scenes videos.
This print campaign made for TV channel TVN, claims that it has shorter commercial breaks. The ads show famous movie scenes from Hannibal, Kill Bill and The Godfather with narrow cracks, which symbolically indicate the shorter commercial breaks.
In New Zealand water coolers were filled with blood, to promote the new show Vampire Diaries on TV2. The water coolers were placed in gyms, offices, hairdressers and other public places.
CNN Turk presents its coverage of current news as the place the reporters go to for information, in “Cameraman”. Reporters with microphones line up to interview a CNN cameraman.
The 2010 FIFA World Cup in South Africa is the 19th time the tournament will be played, and the first time on African soil. To celebrate this historic event, 33 pieces of artwork were created for ESPN. One for every participating country and one overarching World Cup piece. Each painting brings to life the story of that nation. The look of the artwork is inspired by hand-painted African art found in the streets and townships across South Africa, and the entire African continent.
“There is more to watch in HDTV”.
If you click on the images, you’ll notice a certain detail which the people with no HD-TV, are not able to see.. Sky TV and Giovanni + Draftfcb took famous scenes from ‘The Shining’ (Jack Nicholson), ‘The Godather’ (Marlon Brando) & Rocky Balboa (Sylvester Stallone).
Posted by Rindert Dalstra on March 24, 2010 1 comment
This outdoor advertisement was made to promote Channel Ten’s new season of The Biggest Loser. Overweight couples will compete for a cash prize by trying to lose as much weight as possible. Simple but very creative usage of a billboard.
Posted by Rindert Dalstra on March 15, 2010 3 comments
This creative advertising campaign made for BBC makes great use of media placement. The message “See both sides of the story” is place on corner billboards, showing a different tale on the same situation.
Posted by Rindert Dalstra on January 31, 2010 No comments yet
The BBC promotes the Winter Olympics coverage with an animated clip featuring an Inuit hero on a mission. Snowboarding, skiing, bobsleighing are just a few of the sports which will pass by in this ad.
The advertisement produced by Jamie Hewlett and Damon Albarn previous created the Beijing Olympics monkey ad for the BBC.
Company: BBC Agency: RKCR/Y&R Country: United Kingdom
New Zealand
United Kingdom
Chile
Turkey
United States
Brazil
Australia
