Creative Criminals

Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.

This open-air mall in Brazil wanted to give people something only their mall could offer them; clouds. People could select a type of cloud they wanted to launch and then tweeted about it. A special machine generated the clouds by ussing bubbles and send them skywards.
Click on the image to see the video.

There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good..

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.

Fey & Co is a manufacturer of mattresses and slatted frames has offered, which has offered over 80 years of quality. Together with twitter they made this impressive campaign were people could tweet lullabys to eachother via the Fey & Co application.