Creative Criminals

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

A 46 foot long chalkboard and two live painters are part of this huge billboard. The painters began to reveal an elaborate equation, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution people were invited to participate and guess portions of the equation through the website (giantchalkboard.com) and the twitter handle (@giantchalkboard). After five days, the answer was revealed to be 7 billion, which represents the soon-to-be world population.

Turkcell was looking to promote their new smartphones bundled with mobile internet. The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes.

Fey & Co is a manufacturer of mattresses and slatted frames has offered, which has offered over 80 years of quality. Together with twitter they made this impressive campaign were people could tweet lullabys to eachother via the Fey & Co application.

Royal Dutch Airline KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down “how happiness spread’, the campaign involved surprising travellers with unique gifts based on their social networking profiles. Watch the video to find out more.

Jeep Puzzle is a revolutionary online action that turns the microblogging platform Twitter into a real playground. The contest invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents a landscape, which only Jeep can access.
More than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles: waterfallpuzzle, beachpuzzle, desertpuzzle, mountainspuzzle, icebergpuzzle, forestpuzzle, snowpuzzle, volcanopuzzle, rockspuzzle and cavepuzzle.

Telecom operator Orange has created a twitter based campaign where users can send personalised singing tweetagrams. The only thing you have to do is finish your tweet #singingtweetagram. The Rockabellas, three lovely singers, select the best ones in real time.