Creative Criminals

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. The idea therefore was; using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign.

Great commercial for Rexona, the deodorant brand. The commercial tells the story about feet, how much they have to endure, but that they never get the credit. That they bare anything, so other can shine. That each step has the power to change history, but feet will never win the glory..

With all the about the Rugby, Axe felt it was their duty to ensure everyone truly understood the rules of the game. And how to get the attention of all the gurs, by using sexy women!

Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure full of pleasures. In this online game, you are controlling a woman who’s running around through various websites. The idea and visualisation are impressive as she not only runs around, but also drives, flies and jumps!
Click on the image to play the game!

Axe’ Heaven on Earth is the first result of a multi-year strategy that Unilever has developed with the Brand Activation Group. The following commercial is entitled “Even Angels will fall”.. The commercial is created by BBH London and will probably be continued locally.

Unilever created this funny commercial for one of their brands, the cleaning product called Vim Cream. It’s an old commercial but an extremely funny one! And apparently it won gold in 2004..
Why didn’t we saw this one earlier?