A few years ago Axe (Lynx in the UK) made a commercial with a lot of women in bikini hunting down a guy who’s spraying himself with Axe deodorant. Specsavers, the biggest optical retailer in the UK, made this amusing parody.



Company: Specsavers
Agency: Specsavers Creative
Country: United Kingdom

Stella Artois and Mother London are the perfect match. Their commercials nowadays always have this “vintage-french”-feeling (but we know better). This new commercial also does, and compares a pint with a woman..
And believe it or not, they don’t differ that much…



Company: Stella Artois
Agency: Mother, London
Country: United kingdom

Barcelona superstar and FIFA World Player of the Year Lionel Messi along with his Barcelona team-mate Thierry Henry, Chelsea duo Didier Drogba and Frank Lampard, and Liverpool talisman Fernando Torres all teamed up with Pepsi MAX to show their true colours as part of the new bodypaint campaign.

Jeroen, a good friend of ours, gave us this new TV commercial, which was filmed in Africa. It highlights the talents of the ‘MAX football stars’.

Earlier this year, Pepsi MAX launched the track, ‘Oh Africa’, which was recorded by Akon, Keri Hilson, the Soweto Gospel Choir and 16 aspiring musicians from around the world. The track will be the anthem for the new football TV commercial.

Pictures of the players can be viewed after the jump.

Creative advertsing agency Elvis has just launched a new game for Drench bottled water using your web-cam in the UK. It starts by checking you have a bottle of Drench water by scanning for the “Mr. Memory” goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.

You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes.



Company: Drench
Agency: Elvis, London
Country: United Kingdom

Who once claimed that a goldfish only has a memory of three seconds? Well in this ad, this man is proven wrong..Meet Mr. Memory, a highly educated goldfish trained by two of his best friends. In this video Mr. Memory needs to pass several hard obstacles.

This is a commercial for Drench, a brand of bottled spring water. They always come up with fresh ideas who never get’s bored! On their Youtube website, you can see how Mr. Memory got trained to prepare for the ad..



Company: Drench
Agency: CHI & Partners, London
Country: United Kingdom

Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup in South Africa this year. The campaign uses Visa’s ‘life flows better’ tag line and sees an unfit man racing his way to football stardom.



Company: Visa
Agency: Saatchi & Saatchi, London
Country: United Kingdom

This print advert was made for D-fence, a company that specializes in barbed wire. It is a type of fencing wire constructed with sharp edges but in this case the barbed wire is giving only one edge. That is the tough attitude by giving us the finger.



Company: D-fence
Agency: DAROM
Country: United Kingdom

For the English football fans who’d rather go and see the football match than sitting at home eating with their girl for Valentine, Puma found the perfect excuse.. E-mail them this video!
In the video you can see the diehards of Tottenham sing ‘Truly Madly Deeply’ (Savage Garden) in a special hooligan version.
“They Want To Be In Your Arms/You Want To Be In The Stands”.

Click here to see the Italian Version.


Company: Puma
Agency: Unkown
Country: United Kingdom

This ‘Eyeballs’ commercial made for Vision Express features a synchronized choreographed display of 225 people with eyeballs for heads.

It shows the eyeballs carrying out a variety of moves in perfect synchronization to celebrate the complexity of eyes.

For the spot they used a specially designed cueing system, to ensure the cast who were all 1,75 m (5ft 9) reacted accurately to the highly intricate timings required. After the animation was completed, each of the 225 grid positions were output to a circuit board which then sent individual signals to each performer.



Company: Vision Express
Agency: MCBD, London
Country: United Kingdom

Barclaycard is a global credit card and loan provider owned by Barclays plc in the UK. The Barclaycard was the first credit card introduced in the UK, coming into service in 1966.
Last year they’ve made this really amusing ad showing a man commute to home, in a giant waterslide.

It has such positive reactions that Barclaycard and their agency BBH decided to create a new one..
The video beneath shows one man’s liberating commute to the office on a rollercoaster that winds through New York. Imagine..

Click here to see the making of !


Company: Barclaycard
Agency: BBH
Country: United Kingdom