Creative Criminals


Red Stripe: Music in corner Shop

Posted by Bert Callens - Category: Ambient
  • Company: Red Stripe
  • Agency: KesselKramer, London
  • Country: United Kingdom United Kingdom

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An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people’s surprise. People did not knew what was happening at first, but it didn’t take long before everybody was dancing.


Microsoft: Fast and fun

Posted by Bert Callens - Category: Ambient
  • Company: Microsoft
  • Agency: Jam, London
  • Country: United Kingdom United Kingdom

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Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as ‘fast and fun’. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile.


NSPCC: The sh*t kids say

Posted by Sander Janssen - Category: TV & Cinema Film

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The $#*! Kids Say is a short film directed by Amanda Boyle for the NSPCC, asking you to trust your instincts when you think things aren’t quite as they should be. This is a very powerful commercial.


Subway: Subliminal message

Posted by Sander Janssen - Category: Billboard

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Subliminal messages are used a lot in advertising. But this billboard really gets it all. By simply using the Subway font they are conveying a very powerful message. Too bad not everyone will get it, so we guess this was probably made to try winning some awards.


PETA: Firm & Fresh

Posted by Bert Callens - Category: TV & Cinema Film

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PETA loves to shock, that we know. If they don’t use famous supermodels such as Joanna Krupa or Elisabetta Canalis, they try to shock with other ideas, such as the famous ‘Death Bet’ from Berghs School of Communication. But this time, it’s different, and pretty disgusting..
“Increase your sexual stamina, go vegan”


Toyota: Unreal

Posted by Bert Callens - Category: Online, TV & Cinema Film

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A man trapped inside a fake CGI city discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape..
Brilliant commercial from Toyota UK!


AIAIAI: Make the city sound better

Posted by Bert Callens - Category: Ambient

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Make the city sound better” is the determined name of the campaign for AIAIAIs latest headphone-release, the Capital for which the created the Sound Taxi. The Taxi is equipped with microphones that record it’s surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time.