Creative Criminals

McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ – was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

Yesterday the Olympic Games started, the international event in which thousands of athletes participate in a variety of competitions starts in London. After the event it’s up the disabled athletes to enter the Paralympic Games and fight for a medal. Channel 4 made this impressive video to promote these games as well.

Gary saved 1000 pounds on his household bills at Moneysupermarket and now he feels epic! This commercial has a nice eighties feel to it with a soundtrack which reminds you of the A-team. It’s this kind of commercial which can go very wrong. But if you do it right, like they did with this one, it can turn out to be, well, epic we guess?

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

A huge image is displayed on the Heathrow flightpath. British Airways revealed this ‘painting’ of British heptathlete Jessica Ennis using 6000 litres of waterproof paint. It’s as big as 15 tennis courts. Accompanied with the hashtag #HomeAdvantage this will surely intimidate athletes entering the UK.

The Times brings you the definitive coverage of the Queen of England her Diamond Jubilee. In fact, they have been doing so for years. That’s how they were able to use two pictures of different times and combine them. You can only get this from the newspaper that has witnessed it all.

Queen Elizabeth II is an icon of style. For 60 years she has colour matched her clothing perfectly. As any Queen should. And to celebrate the 2012 Diamond Jubilee, Leo Burnett and Pantone have created a colour guide book detailing some of those famous single colour outfits, with their matching Pantone reference and the date she wore them.

Who doesn’t know the famous ‘are you talking to me?’ scene from Taxi Driver? Well you can see film differently and ask yourself where Robert De Niro got the inspiration for this line. Check out this commercial for Volkswagen and see what could have happened. After the jump you can see a version for Silence of the lambs as well, which is equally brilliant.

Hovis, the British bread brand, is running “Farmer’s Lad”, a television commercial in which a boy finds out just how hard his father works all day. The “Farmer’s Lad” perseveres through a full day’s hard work, earning his father’s respect. The ad is designed to demonstrate the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.

The Volkswagen Front Assist checks with a radar the distance between your car and the car in front of you. Accompanied with an automatic brake system it’s part of new Volkswagen technology. So in a certain way it can predict your future like a Tarot card.