Creative Criminals

Lisbon’s City Hall knows that a rich and cultural city embraces street art as one of its components. Lisbon has one of the major street art collections in the world, alongside a rich and historical heritage. And because its citizens doesn’t look at street art as art, several stunts were made to bring urban art closer to everyone, to inform everyone about the importance of graffitis in a modern society.

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.

Global Hue has been a leader in culture-based marketing for over 20 years. “The Conductor” is a short video featuring a classic music conductor who got lost in the urban world of NY. When he finds his way to his destination, a crazy music show explodes. The video is made to honor the art and creative value of hip hop.

The new Coca Cola Zero commercial from Dahaf-1, Tel Aviv unites elements of all things exciting: combining free-running anticipation to an exurberant outcome, alongside some brilliant visual effects that engage the viewer into an ‘urban’ dream.