Creative Criminals

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Movistar: Handshake

Posted by Sander Janssen - Category: Celebrities, TV & Cinema Film

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Last week Uruguay won the Copa America from Paraguay, this commercial features their star player Diego Forlán. He shakes the hand of some guy during a training. Hilarious situations follow from this encounter.


Renault: Radio recorded in the trunk

Posted by Sander Janssen - Category: Online, Radio

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A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original.
To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.


Rexona: Post-it Samples

Posted by Rindert Dalstra - Category: Ambient

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Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.


Axe: Day&Night

Posted by Sander Janssen - Category: Ambient, Billboard

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This is a cool idea for AXE. One is suitable for general audiences. The other one is not.
During the night this poster reveals the zone that’s not suitable for the day. The other one uses sms “To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night.