Creative Criminals

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Coca-Cola: Hilltop re-imagined

Posted by Sander Janssen - Category: Ambient, Mobile

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Google and Coca-Cola re-imagined and remade the iconic 1971 hilltop campaign with today’s technology. In this modern remake you can send a Coke to a stranger across the world from your phone. Talking about buying the world a Coke.


AAMCO: Trust

Posted by Sander Janssen - Category: TV & Cinema Film

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“Trust” is a new campaign in honor of AAMCO’s 50th anniversary. Based on the idea that you can trust AAMCO to fix the most complicated part of your car: the transmission. So why wouldn’t you trust them to fix anything else on your car? Conceptually, the spot pushes that simple question by demonstrating examples of people you would never trust to do the job right.


Oxfam: Food games

Posted by Sander Janssen - Category: TV & Cinema Film

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In order to stop the people from Washington to waste money. These food games illustrate that money shouldn’t go wasted on excessive dinners but go directly to the people that really need it. Especially the editing and the directing of this commercial is wonderful.


Pepsi: Uncle Drew

Posted by Bert Callens - Category: Online

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Every basketball fan will love this short movie. Kyrie Irving, NBA-player at the Cleveland Cavaliers and Rookie of the Year, dressed himself in ‘Uncle Drew’, an old man that played basketball when he was young. When someone of a Street Ball contest injured himself, Uncle Drew replaced him, and played a hell of a match. Even though people understood this was fake, it remained funny.


Delta: Your Bag’s Journey

Posted by Bert Callens - Category: Online
  • Company: Delta
  • Agency: Unknown
  • Country: USA USA

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Always wondered what happens with your luggage when you take a flight? Where does it go and how is it treated? Well Delta installed 6 cameras in a bag travelling from Atlanta to New York and filmed the whole thing. Nice way to promote their luggage-tracking application.


Pepsi: Nicky Minaj

Posted by Bert Callens - Category: Celebrities, TV & Cinema Film
  • Company: Pepsi
  • Agency: TBWA
  • Country: USA USA

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Pepsi launched their newest commercial with Nicki Minaj, who is the new face of Pepsi. The commercial is called “Now in a moment” and is about a couple running through frozen scenes. In the end the Trinidadian singer appears.


Lego: Shadow

Posted by Sander Janssen - Category: Print

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Today we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endless. That’s what we like in Lego ads.