Creative Criminals

In October of 2012 (New target launch: 6AM MDT/12PM GMT Sunday October 14th), Felix Baumgartner will attempt a record-breaking freefall jump from 120,000 feet – 36km – above the earth as part of Red Bull Stratos: a mission to the edge of space.

For the CP3.VI launch, Jordan created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA.

Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.

This is a typical American commercial, and definitely a good one. It’s not always easy to make a good motivational sports commercial, but this one definitely does the trick. Hopefully it will inspire some people to go out and exercise.

Cloud, a television commercial reinforcing the Guinness brand positioning, “Made of More”. Launched on the UK and Irish Guinness Faceboook page, the ad will be shown on British and Irish television, digital and cinema outlets, supplemented by print and digital elements. The campaign celebrates the attitude shared by the brand and its drinkers – getting more out of life by putting more in.

Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another. Is it really Facebook’s first commercial?

Advertising agency Wunderman Seattle sliced the box art of Halo 4 up into 32 pieces and seeded them across an array of the most popular fan communities and challenged them to solve the puzzle.

Popcorn Indiana creates a new popcorn dispenser, the Popinator, that locates the origin of your voice and flings popcorn into your mouth.

To celebrate their birthday month, Subway asked McKinney to create a video highlighting the all-day availability of their Egg & Cheese sandwich. The anthropomorphic musical stars an animated egg whose one wish is live more than an “up at dawn and them I’m gone” life, and though it ends with him in a frying pan, he is happy.

There’s nothing new about the magic between men and women used in Axe commercials. But normally they play the scented attraction card, so what do you do when promoting Axe Hair? BBH New York found a great way to do so. Enjoy this sweet office romance between the weirdest creatures.