Creative Criminals

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

Västtrafik is Sweden largest public transportation provider in the western district. Their goal is to make public transport easier to use for people who always commute by car.

To achieve this they focused on the web-based travel planner and developed a widget as well as made it work with cellphones including iPhones. The travel planner was also showcased as a real-time outdoor ad unit at a metro stop, allowing pedestrians to plan their journey on the spot.

Click on the picture to have a better view. Or view the demo.