Posted by Sander Janssen on February 28, 2010 No comments yet
Audi is sponsoring the US Ski Team at the Vancouver 2010 Winter Olympics, to communicate this they’ve made an evolving set of online films named “Truth in Motion”. “What does it take to be the best athlete in the world? A combination of passion, speed, precision, and determination”.
The documentary was shot by Anonymous Content director Brett Morgen with executive producer Rick Gentile.
The full documentary can be downloaded free on iTunes or viewed on Hulu.
After the jump some other short pieces of the documentary and a making off.
Posted by Rindert Dalstra on February 8, 2010 No comments yet
The Budweiser Clydesdales was shown in yesterday’s Super Bowl, after all. Anheuser-Busch its trademark horses appeared in an ad in the fourth quarter of the game. The horses weren’t originally scheduled to air during Sunday’s game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it. The company a unit of Anheuser-Busch and the Belgian company InBev.
It tells the story of friendship between a young Clydesdale and a young steer.
In these times financial institutions have to convince people that they are reliable. The bank Barclays did this by showing that not everything is fake.
1,5 million of barrels of foreign oil are imported into the United States every day. The USA is known for its big engines that use a lot of gas. If 1/3 switched to clean diesel all those 1,5 million barrels could be send back. Audi illustrates this in a very creative way.
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