Creative Criminals

A great concept developed by some students of the Miami Ad School in Germany. On children’s day you can download an update for the successful video-game Battlefield 3, when playing the game after this update you will have to complete a round without guns and armour. When you get ‘killed’ you will see you just played the game as an innocent child. After this you are invited to donate money off course. We are not sure though if EA games would ever let advertisers mess with their precious video-game.

With the slogan ‘love football, play football’ EA sports is launching their new video-game FIFA 12. A brilliant copy is carried by an even better casted narrator. All this is supported by images that appeal to football lovers all over the world.

The new Xbox game Forza Motorsport 4 takes driving a car serious. In this commercial they are stating that ‘real’ drivers or car enthusiasts are an endangered species, simply because they can’t push their cars to the limit on public roads. According to Xbox, Forza Motorsport 4 is the ultimate solution.

Now this is a great idea! Promoting a video game about superheroes by allowing people to dress like superheroes. In the Spanish city of Madrid a real life tailor opened who was specialised in making costumes for superheroes. People could make an appointment to make their very own custom costume. With a lot of media coverage this game launch was a big success.

Some amazing efforts were put into this commercial, the graphics are amazing. It makes you feel like playing Halo this instant.

In the east Village area of New York City, all of the cars in the area had their windows tagged with the decal underneath. It is an advertising campaign of Zynga, a Web 2.0-based social network game developer, promoting their new game crime-themed game, Mafia Wars Las Vegas. The decal reads: “A heist went down in your hood today. See it at MafiaWarsLV.com.”

In this trailer a bunch of skateboarders are transforming downtown Los Angeles into one big customized skate park. It’s a trailer for the new Shaun White Skateboarding game. Probably the soundtrack “Little Green Bag by George Baker Selection” gives some extra power. The spot concludes with the slogan, “The transformation begins fall 2010”.

Today we’ve found another billboard that has been turned into a sundial. The purpose of this billboard is to scare gamers for the launch of ‘Alan wake’ the highly anticipated psychological action thriller game on Xbox. The message is simple: ‘dark is deadly’, so when it turns night the shadow on the sundial is pointing at Dead.

An impressive promo trailer named “birth of a Spartan was made for the new Halo game called Reach. It is airing in the US and the UK this week on various cable networks and it will also be running during opening weekend of Iron Man 2 in 100 movie theaters and the long form trailer will be running online in the US, UK and Europe. The title will be available in 6 months.

You probably all know Colin McRae: he was a successful Scottish rally driver that won a lot of prices. Unfortunately, he died in a helicopter accident in September 2007 which also claimed the lives of his son and two family friends. McRae was piloting the helicopter at the time of the crash.

“Colin McRae: DiRT” is the sixth racing game in the Colin McRae Rally series, developed by Codemasters. This post shows an original billboard placed in New Zealand for the release of the game..