Creative Criminals

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TomTom: Viral

Posted by Bert Callens - Category: TV & Cinema Film

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To promote their new competition at http://www.tomtom.com/more, TomTom tried to make a great video. But because they spent their entire advertising budget on thousands of great prizes and presents, this “viral” does not end the spectacalur way as they wanted..
Can you guess which virals he is faking?


Volvo: Stunt

Posted by Bert Callens - Category: Fake or Real, Outdoor

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World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks


TNT: A dramatic surprise

Posted by Sander Janssen - Category: Ambient, Outdoor

1 comment

A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.


Samsung: Elephant plays with Mobile

Posted by Bert Callens - Category: Fake or Real

2 comments

Here’s something you don’t see everyday, an elephant playing on the new Samsung Note. Fake you’d say, but Samsung denies and put another video online to prove they’re not lying (click read more)..
What do you think?


Chronicle: Flying people in New York

Posted by Sander Janssen - Category: Ambient

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Thinkmodo, the viral video marketing agency in New York did it again. Last year they scored a hit with their hacked video screens on Times Square for the movie Limitless. Apparently the movie industry wanted them again for promoting a new movie called Chronicle. In this movie 3 friends gain superpowers and are able to fly. In the video below you can see a view that the people of New York City could experience recently.


Easton: Ultimate batting practice

Posted by Sander Janssen - Category: Fake or Real
  • Company: Easton
  • Agency: Unknown
  • Country: USA USA

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This short video appeared on the internet a couple of weeks ago. People were asking the question if these amazing batting skills were fake or real? Realists amongst us immediately identified it as a viral video. Now we know it is a fake video made by American sports equipment producer Easton.


Warner Bros: Contagion

Posted by Bert Callens - Category: Billboard
  • Company: Warner Bros
  • Agency: Lowe Roche
  • Country: Canada Canada

2 comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.


Sony: Two Will

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Sony
  • Agency: Unknown
  • Country: USA USA

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This is the 1st episode of a 5 episode story “Two will” featuring Sony Tablet. If you click read more you can see number 2, 3 and 4, on the 23rd of August the final story will come out..
Curious what that one will be..


Cosmo: Headgear made out of 4 iPads

Posted by Bert Callens - Category: Ambient, Fake or Real
  • Company: Cosmo
  • Agency: Unknown
  • Country: USA USA

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Many people couldn’t believe their eyes when walking around in Bryant Park in New York. Today they saw a woman walk around wearing headgear made out of 4 iPads shaped into a cube projecting video playback of each side of her head. Many just sat there with their mouth wide open, until suddenly a guy approaches the girl and touches her ‘face’. This viral launches the Cosmo For Guys magazine app.