Creative Criminals

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.

Last week Bert posted a part of the Newcastle Brown Ale campaign. Today we present you the complete campaign. They accomplished this through a series of spectacular out-of-home installations in San Diego, and the brand’s first-ever TV campaign, each element executed to engage our audience visually, and communicate Newcastle’s one-of-a-kind taste and brand. View the complete campaign after the break.

Shadow Art

The 256 square foot shadow sculpture was produced with a single light source and 3,000 real Newcastle Brown Ale bottle caps.

This is a simple yet impressive stunt from Asics. Based upon the ping-pong ball trick, the Asics-team made a platform where thousands of ping-pong balls were attached.
When the air system starts blowing, check out what it does..

This is an impressive ad for Asics, the Japanese athletic equipment company famous for their running shoes as being amongst the top performance footwear in the market. Their philosophy is: “By staying active, you can shed negativity and achieve a sound mind, in a sound body.“.
The ad is fascinating to see, as well as the making off.