Creative Criminals

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world prize locations.

It looks like Super Bowl fans will be enjoying a pair of Volkswagen ads between plays this year. The German automaker is returning to the greatest spectacle in the NFL for the first time in nine years with two spots designed to get people excited about both the next-generation Beetle and Passat.

Update: They even customized their Youtube page, definitely worth a look.

Watch the 60-second spot for the VW Passat after the break called “The Force”. Thank you for the tip Ken Houben.

Belgian’s international car show in Brussels ended yesterday. To promote the Polo Blue Motion’s CO2 and tax reductions, Volkwagen came up with this strategically planned advertisement. You can either read “Polo” or “P%”.

This young guy is buying his first car, a second hand car obviously. Together with his father he is inspecting the car that belongs to an old lady. It looks like the perfect bargain, but that’s because they don’t know what the old lady did with it. The slogan at the end says: ‘Not every old woman is as reliable…. every Golf is’.

The concept of the following commercial was to create a commercial using the less CO² emission possible. The whole set was build with recycled material, and all the animation/movement was done using manpower only. Everything you’ll see in this movie was created with pre-used materials and objects like milk bottle, tetrapacks, recycle paper, magazines, woods and so on..

This spot is already 2 months old and we can’t believe we’ve never seen it before. Luckily we can share it with you today. It’s a nice animation for Volkswagen about people who think about the environment. For Volkswagen Blue is their label for environmentally ‘friendly’ cars.

Volkswagen’s smallest SUV, the Crossfox is presented in this commercial as an outsider living in the wilderness. The car is adopted by a tiger family and has everything he needs.
Until his species shows up..
Again a feel-good commercial of Volkswagen, the kind of ads they make best!

This commercial shows us that we’re all the same, no matter what sex, how old or where we live. We all need the same.. This TV-spot is made by DDB New Zealand and is one of those feel-good VW commercials.

Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.