Creative Criminals

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

The following busstop advertisement is made for Swedish Tennis Veterans. Advertising agency Volt in Sweden came up with this nice idea to shave a tennisball bald, only leaving hair on the sides, like it is an old man.

People who live in the capital of Sweden, Stockholm, can enjoy these nice outdoor advertisements by Norwegian airline. This first one reveals the low price to Edinburgh when the kilt is lifted.

After the break you can view the ones for Helsinki and London.