Creative Criminals

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks

This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”.

This creative billboard advertisement was created for the new Volvo C70 back in 2006. As you can see the tag line say: “Almost completely safe”. Let’s just say that those pigeons may cause trouble when you drive with the roof open.

This is a really funny ad for Volvo cars. I absolutely did not expect an ending like this. A great way to promote a car that drives 1400km (870miles) on a single tank. But the thing I notice about this ad is the fact Volvo is using family values in their ads. They keep positioning their car as a family car.

”There’s more to life than a Volvo.”
This is a brilliant teaser in all ways.. It’s for the new Volvo S60, that will be on the market next year. Apparently the designers are so proud that they wanted to show a “preview” of the Volvo. But not just a normal preview…



Eşref Armağan, is a blind painter of Turkish origin. As a child and young adult he never received any formal schooling or training; however, he has taught himself to write and print by using his hands and primarily oil paints. He became famous when Bill Clinton let him paint a portret of the ex-president..
Volvo invited him to experience the new Volvo and to paint some of its parts. Esref is the only man that has ’seen’ the Volvo S60, you can see his works on this Facebook page.

This print was made for the SUV Volvo XC90. They advertised with the slogan: “The Volvo XC90 with seven seats. Sorry” Ofcourse referring to the seven dwarfs that took the car.

Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.