Coca-Cola: The wallet of happiness
Posted by Sander Janssen - Category: Ambient- Company: Coca-Cola
- Agency: McCann Erickson
-
Country:
Peru
Celebrating 125 years of Coca-Cola continues. This time they use the happiness theme in Peru. In a crowded district in Lima they deliberately left a wallet containing $100, now it comes down to testing people’s honesty. Who will return it to it’s rightful owner and receive a ‘happiness’ welcome? Apparently 70% did!