Creative Criminals

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Tropicana: Fake Sun

Posted by Bert Callens - Category: Outdoor
  • Company: Tropicana
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
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SOS Fauna: Social Experiment

Posted by Bert Callens - Category: Outdoor

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Media Contacts, Sao Paulo created a claustrophobic surprise for some unsuspecting elevator riders to help promote the cause of wildlife organization SOS Fauna. By locking up people in a stuck elevator and heating up the temperature, people could feel for a second how it was like to be captivated..