McDonald’s: We are all making the Games
Posted by Rindert Dalstra - Category: TV & Cinema Film- Company: McDonald’s
- Agency: Leo Burnett
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Country:
United Kingdom
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ – was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.