Creative Criminals

Jameson Select Reserve Whiskey is a traditionally crafted drink aged in charred black barrels for a smokey flavour. To give people an idea what it’s like to taste whiskey straight from the barrel, the brand created wooden glasses, which were made from Irish oak.

Here’s another Johnnie Walker commercial, this time from Brazil. Watch when the sugar loaf mountain in Rio de Janeiro (more known as the ‘giant’) turns to life..

This ‘important’ man looks like a derivative from the Old Spice guy. An arrogant but charming guy, explaining why people drink Whiskey, and most important, why people should drink Johnnie Walker.

Jack Daniel’s made their new posters at Yee-Haw Industries. They don’t make the conventional posters over there, everything is hand made and quality is the most important aspect. Can somebody please provide us with one of these beauties?

There are legendary stories about John Jameson and the passion he had for his great tasting whiskey. He’d do anything to save his whiskey, even if it meant drowning the city. OK, maybe that’s a tall tale, everyone knows not to mix whiskey with water.

William Dafoe, the ever-watchable actor that can play any role, features in this new campaign from Jim Beam ‘Bold Choice’. In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

Remember the article written in November about the Lost Whiskey?
It told the story about Sir Ernest Henry Shackleton, an Anglo-Irish explorer who went on the Nimrod Expedition on the South Pole in 1907.



During the expedition Shackleton wanted some whiskey to keep his crew and himself warm, but two crates of the Whiskey (McKinlay and Co.) were lost during shipment. A century later, restoration workers found the crates of whiskey under one of Shackleton’s hut’s floorboards.
Yet the crates and bottles were too deeply embedded in the ice to be dislodged, so Whyte and Mackay, the drinks group that now owns McKinlay and Co., sent out a team to dig out the two crates.

After working months on drilling out the two crates, the mission finally succeeded after months of hard labour. The Whiskey had to be kept in a special room to slowly thaw, preventing that the flavour of the bottles of McKinlay and Co. would be lost.
When fully defrost, the company Whyte and Mackay will employ their best men to reproduce the taste of the unique Whiskey. If they succeed, they’ll bring a new Vintage Scottisch Whiskey on the market.
Let’s start saving..

Jack Daniel’s is a whiskey brewed in Tennessee that is among the world’s best-selling liquors and is known for its square bottles and black label.
The whiskey has a interesting history, but the thing that most people asks themselves is “Where does number 7 come from?” (“Old No. 7″ is written on every bottle).
No one knows, and many have their own theories..

This is the story of two crates that never made their destination… It all began with Sir Ernest Henry Shackleton (1874–1922), an Irish explorer who was one of the principal figures of the period known as the Heroic Age of Antarctic Exploration.



Shackleton’s first experience of the polar regions was in 1901, but due problems with his health he was sent home early. Determined to make amends for this personal failure, he returned to Antarctica in 1907 as leader of the Nimrod Expedition. The mission was a success but something didn’t go as planned…
Shackleton wanted some whiskey to keep his crew and himself warm, but the two crates of McKinlay and Co. were lost during shipment. They never found it back until now.

Restoration workers found the crates of whiskey under the hut’s floorboards in 2006. At the time, the crates and bottles were too deeply embedded in ice to be dislodged. Whyte & Mackay, the drinks group that now owns McKinlay and Co. has decided to sent a team to dig out the two crates. Workers from New Zealand’s Antarctic Heritage Trust will use special drills to reach the crates, frozen in Antarctic ice under the Nimrod Expedition hut near Cape Royds.
The New Zealanders have agreed to try to retrieve some bottles, although the rest must stay under conservation guidelines agreed by 12 Antarctic Treaty nations.



According to Richard Paterson, Whyte & Mackay’s master blender, the Shackleton expedition’s whiskey could still be drinkable and taste exactly as it did 100 years ago. The New Zealanders have agreed with the Scottish Whiskey lovers, to give them some bottles. The rest of the crates must stay under conservation guidelines agreed by 12 Antarctic Treaty nations. “Even if most of the bottles have to remain in Antarctica for historic reasons, it would be good if we could get a couple,” Paterson said.
If the team can dig out the two crates, Whyte & Mackay will do a series of tests that could decide whether to relaunch the now-defunct scotch…

I’m asking myself: Is this a genious marketing-trick, or is is just coincidence? Because one way or another, they found a gold-mine.. If they find the two crates and make a new line of “Vintage Scottish Whiskey”, the Whiskey lovers will give all their money to taste it. Even I, as an amateur whiskey drinker would give all my money to taste some McKinlay and Co.
Because whiskey with a story just drinks better..

Company: McKinlay and Co.
Country: United Kingdom

In this Johnnie Walker television commercial the star is Robert Carlyle. A famous Scottish actor known from such movies as: Trainspotting and The Full Monty. In this ad Carlyle is just walking and talking about the history of this famous Whiskey. The ad lasts over six minutes, but it’s definitely worth taking a look!

Keep walking