Creative Criminals

iStrategy

Ballantine’s: First animated tattoo ever

Posted by Bert Callens - Category: Fake or Real
  • Company: Ballantine’s
  • Agency: Work Club
  • Country: United Kingdom United Kingdom

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On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo. This viral is made for Ballantine’s, a whisky brand, agency unknown.


Johnnie Walker: Marc Herremans

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Johnnie Walker
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back.
Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.