Creative Criminals

Coca-Cola Ltd. has a history of using fluffy white polar bears in its ads, but this year the soft drink giant will use its marketing to highlight efforts to protect the iconic animal’s habitat.

Coca-Cola Canada is changing the colour of its can to white from red over the holidays to honour the animal as part of its new “Arctic Home” campaign, aimed at raising awareness and funds to support World Wildlife Fund‘s campaign to help the animal.