Creative Criminals


St Matthew in the City: We don’t care who’s on top

Posted by Sander Janssen - Category: Billboard

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Who remembers this ad from St Matthew in the City, a church based in Auckland New Zealand? Well, they did it again. We definitely love the wordplay in ‘we don’t care who’s on top’.


Nissan: A world without petrol

Posted by Sander Janssen - Category: TV & Cinema Film

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Imagine a world with only electrical cars. In this world there is no need for gas stations anymore. This results in a massive abundance of unused petrol bowsers. To launch the new Nissan LEAF they used this idea smartly with an outdoor exhibition. This exhibition features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed.


St Matthew in the City: Pray like it’s 1987

Posted by Sander Janssen - Category: Billboard

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St Matthew in the City is a church in Auckland, New Zealand. It has openly supported the All Blacks for years. For the ones who don’t know, the All Blacks is the national rugby team of New Zealand. A perfect location for a billboard with an ambiguous look. The 1987 refers to the All Blacks victory in the first World Cup in 1987.


Absolut: Fashion

Posted by Sander Janssen - Category: Print

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Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.