Old Spice has launched a new campaign featuring Mr Wolfdog, the P&G brand’s new official chief director of marketing. Mr Wolfdog has his own retro Tumblr blog, mrwolfdog.com, and taken over the Old Spice Youtube, Facebook and Twitter channels in an effort to get people thinking about The Wild Collection. Now Mr Wolfdog is using Google Hangouts to interview prospective personal assistants.
Since James Bond is not a sophisticated Sean-Connery-type anymore, he exchanged his Martini for a Heineken. So everytime a new Bond film is released, Heineken is allowed to advertise around Bond’s more modern taste. To promote the newest Bond film ‘Skyfall’, Wieden+Kennedy has made a spot in which the film and the commercial are seemlessly interwoven.
This is a very funny commercial for the launch of Comedy Central South-America. The style follows the absurdness of certain shows aired on this television station. And the latin Arnold Schwarzenegger voice makes this commercial even better.
Today we can add a couple more commercials to the series of Old Spice ads. They keep on using the absurd theme and the first one even has a cameo of Heather Graham. Hit read more to see the other two brand new television spots.
Another commercial, or maybe even short movie that can be added to the Coca-Cola happiness factory series. This one explains the inside of the happiness factory in a catchy tune.
Not sure what to think about the new Old Spice commercial. Okay we have to accept they will probably never reach the level of the first one, but this is just something weird. Well you either like it or you don’t.
Two weeks after Heineken launched their commercial called Snakeskin Jacket, another commercial for Heineken Light pops up. The new spot has the same style and sense of humour as the previous one. This time it is based on an artistic moustache.
During this years’ edition of Cannes Lions, one of the world’s most prestigious international annual advertising and communications awards, the organisation has launched a new category called Creative Effectiveness. This category honours creativity that has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
Only entries from last year could participate to this category. Complementing the existing categories judged at the festival – Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated – Creative Effectiveness entries rewarded for strategy (25%), idea (25%) and results (50%).
Walkers won the very first Grand Prix with their ‘Sandwich’ campaign. Click ‘Read More’ to see the other Lion-winners in this category!
Sandwich, Abbott Mead, Vickers BBDO, London United Kingdom
USA
The Netherlands
Brazil