Creative Criminals

This is a great direct mailing for a wine estate. They managed to use wine as ink in a pen, potential clients could use it to fill in order forms.

The legend of Casillero del Diablo, one of the world’s most famous wines, is a story of robbery, mystery and suspense. It’s a story made for the big screen, and maybe this movie will come to a theater near you..!
Cool trailer made by Daf Work.

Now this is something awesome! A bottle of wine which is actually promoting a brand of beer. How is this even possible? A lot of men prefer to drink beer instead of wine, but drink wine to fit in. So Export Dry tried to save them from this. They titled a bottle of wine ‘You don’t have to do this’. On the back of the bottle they wrote this amazing copy, you definitely have to read it yourself. Click on the image below to enlarge and just enjoy this brilliant idea.

Well that’s something you don’t see everyday.. Navarro Correas is an Argentinian wine, positioning itself as a wine created by artists. Together with Leo Burnett they created a structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine. The cells were filled whenever a person sent a text message. In the end an image appears, you know who?

An interactive billboard appeared at Westfield London shopping centre made from 800 wildflowers. Eco Charge created a kinetic energy pump that invited shoppers to interact with Banrock’s communication. The ‘pump it’ game triggered a spray mist watering system that watered the plants and gave the user a sense of feeling good about their participation in nurturing nature.” Over 800 native British plants from 14 different species and taking more than 12 hours to install.

Banrock Station has a history of connecting with the environment through its marketing, including wetland sponsorship in Australia and an Eden Project association in the UK in recent years. In this project sales of the wine will help raise £30,000 for Natural England to spend on their National Nature Reserves to help protect and enhance wildflower meadows across Britain.