Stating the truth is often the first step in solving the problem of sexual harassment…

PROBLEM: Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequences.
SOLUTION: To prevent the violence and alarm the audience people need to speak about the problem – BRING IT TO THE LIGHT OF DAY.

I love the interactiveness is this campaign, but I have one question… Does this work when there is no light behind this page? What if you read the paper in a normal way and just have more pages behind this one? Nevertheless its a great idea!



Company: Women’s room
Agency: Imago reklamna agencija, Zagreb
Country: Croatia