Cool idea from Ogilvy & Mather, Argentina. The print ads show the heads of Martin Luther King, Evita and John Lennon, together with what they achieved. The slogan from TEDx “Ideas can change this world” is added to the ad as slogan.
With all the about the Rugby, Axe felt it was their duty to ensure everyone truly understood the rules of the game. And how to get the attention of all the gurs, by using sexy women!
Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.
A very creative spot for BBC, it summarizes the broad history of earth in just one minute. The animation is really good as well. Just a lovely feel good spot.