Emirates Environmental Group, is an NGO dedicated to recycling in the United Arab Emirates. They organized a Can Collection Drive, people had to bring cans for recycling to their centre. To promote this Can Collection Drive they created these unique posters. People could stick their empty soda cans to them. After only 6 days, the posters collected a total of 1458 cans and increased the number of people who joined the Can Collection Drive by 12%.



Company: Emirates Environmental Group
Agency: Wunderman, Dubai
Country: United Arabic Emirates

WPP, the world’s second-largest marketing services company pledged to reduce their carbon footprint. Wunderman released an innovative idea to persuade its client’s employees to switch off their computer monitors. They created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use. They’ve made a couple variations, but this one is the only one that really makes sense, and it’s cool! Where can I download one of these?



Company: WPP
Agency: Wunderman, London
Country: United Kingdom