Creative Criminals

Winter was coming to an end, and the ice on the canals in Amsterdam was melting. So with that came an opportunity to remind people about climate change.The environmentally-friendly QR codes were place on Amsterdam’s canals and contained a link to WWF site which has info on the melting ice caps.

Coca-Cola Ltd. has a history of using fluffy white polar bears in its ads, but this year the soft drink giant will use its marketing to highlight efforts to protect the iconic animal’s habitat.

Coca-Cola Canada is changing the colour of its can to white from red over the holidays to honour the animal as part of its new “Arctic Home” campaign, aimed at raising awareness and funds to support World Wildlife Fund‘s campaign to help the animal.

Cutting down one tree can have a domino effect on the entire circle of life. They poured this complex message into one simple image.

A magical tale of adventure and discovery showcasing some of the extraordinary species recently found around the world. ‘Astonish Me’ has been created by acclaimed writer Stephen Poliakoff and director Charles Sturridge to celebrate the 50th anniversary of WWF.

BBDO Guerrero in The Philippines created 3 print advertisements for WWF. 70% of plastic ends up in the sea and they want to make people aware of this. However the execution is great but is the message effective?

This new spot for WWF uses the same concept as this older spot. Illustrating the similarities between humans and animals, proving we are all connected. This commercial is extremely well made.

WWF created the ‘greenest’ leaflet ever made, with only one copy of the leaflet they’ve reached 285,142 people. Check out the video below to see how they managed to do this.

Together with the World Wildlife Federation Coca-Cola unveiled a billboard in the Philippines that’s actually good for the city it inhabits.

The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program. Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers.

WWF celebrates its 50th anniversary, and WWF Colombia therefore wanted to send a present to commemorate and celebrate the 50 years of environmental conservation.The idea was by creating a living calendar. The calendar was made out of a small tube filled with water, with a small plant underneath. “By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet”

Yesterday, 26th of March, Earth Hour took place. WWF’s official 60-second spot to make people aware of the fact that we are consuming way too much electricity, is amazing.