Creative Criminals

The Young Director Award showcases and rewards some of the most talented young directors from across the globe. The new tagline: “Directing, it’s in your bones,” is a nod to the successful “Born to Create Drama” campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance.

This is a fun print ad for the Young Director Award, with the slogan ‘Born to create drama’ they want to address young directors. To illustrate this slogan in a literal way they are using the image of a youngster that is born to create drama as well. He removed the W and O of the word ‘Women’ on the women’s bathroom door, and a man enters obviously. Creating drama indeed.