Creative Criminals

iStrategy

Playboy: Wouldn’t happen online

Posted by Bert Callens - Category: Print

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Funny and cunning print ad by Playboy South Africa. They placed a print ad in magazines with almost fully naked women, only their breasts were invisible because the page was split in two. The tagline “This wouldn’t happen online” was placed beneath the ad.




League against cancer: Jaws

Posted by Sander Janssen - Category: Media

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League against cancer uses this classical shark attack story in their newest commercial. A lifeguard and a couple of swimmers keep building the suspension, until the commercial comes to a complete anticlimax. It will definitely get your attention.


Land Rover: Escape key

Posted by Sander Janssen - Category: Direct Marketing
  • Company: Land Rover
  • Agency: Y&R, Dubai
  • Country: United Arab Emirates United Arab Emirates

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Potential Land Rover drivers were sent this unique escape key. They had to remove the original one from their keyboard and replace it with this little Land Rover. This way they were reminded they could always drive a Land Rover when they wanted to escape reality.


Virgin Atlantic: Flying in the face of ordinary

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Virgin Atlantic
  • Agency: RKCR/Y&R
  • Country: United Kingdom United kIngdom

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What the hell is Virgin Atlantic thinking about themselves? The company is ran by superheroes? But besides that the commercial is pretty cool. Some great shots and good stories made it worth sharing.


Fundación Origen: Table

Posted by Sander Janssen - Category: TV & Cinema Film

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A woman talking to a friend about her husband hitting her. Not a lot of women can find the courage to talk about this. And it’s exactly what this commercial is trying to point out.


LG: Washing Machine

Posted by Bert Callens - Category: Ambient

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To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.


Colgate: Dental floss fishing line

Posted by Bert Callens - Category: TV & Cinema Film, Vintage

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The department of Colgate Dental Floss took their slogan ‘How to find food that is hidden’ very literally. In this videoclip you can see how they made a sort of vintage commercial where a professional fisherman uses the dental floss as a line. And be sure he catches something with it!


Playboy: Hair styles

Posted by Sander Janssen - Category: TV & Cinema Film

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Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it’s readers by delivering more that just a centerfold.