Volkswagen keeps introducing innovations in their cars. One of their new assistance systems is called ‘Lane assist’. It alerts a driver when he is deviating from the road, a problem usualy caused by tiredness. The clown in this ad is just perfect, it looks like it’s been done by Stephen King himself.



Company: Volkswagen
Agency: Try, Olso
Country: Norway

Everyone knows this ‘problem’ with women. They want to lose some weight and decide do start exercising, off course running outside just won’t do it so they want an expensive home trainer. And after 3 weeks the thing is just standing there. The only purpose they can find for it now is by using it to hang their clothes and accessories. This print summarizes all this perfectly, the editing is a little off though.



Company: Colun
Agency: Prolam Y&R, Santiago
Country: Chile

The Electrolux Group is a Swedish manufacturer of home and professional appliances. It is the second largest appliance manufacturer in the world.

One of the things they produce is vacuum cleaners. To promote their 2000 Watts vacuum cleaner they made this clever advert that shows it has a huge amount of power.



Company: Electrolux
Agency: Y&R
Country: Denmark

The BBC promotes the Winter Olympics coverage with an animated clip featuring an Inuit hero on a mission. Snowboarding, skiing, bobsleighing are just a few of the sports which will pass by in this ad.

The advertisement produced by Jamie Hewlett and Damon Albarn previous created the Beijing Olympics monkey ad for the BBC.



Company: BBC
Agency: RKCR/Y&R
Country: United Kingdom

This is a pretty old outdoor campaign for Jeep. They’ve created these fake parking spots in the Centre of Copenhagen, illustrating you can park your Jeep on all kinds of terrain. I think if they did this campaign now they would have a lot of SUV ‘haters’ complaining.

Papermate produces writing products such as ultra fine pens. This print advertisement makes you want to believe that you can write really small which this pens. Even that small that you can write formulas on your nail which you can use to cheat on exams.



Company: Papermate
Agency: JMC YR, Caracas
Country: Venezuela

A really cool television spot for Israel Radio, they are using television as a medium to promote a radio station. This spot makes people think about what they hear and see.
‘What you hear has much more impact, perk up your ears, radio advertising works.’

University: Israel Radio
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Country: Israel

LG promotes their new 11Kg capacity washing machine as the next big thing. In this spot we see people in a busy city staring at certain things as if they’ve seen a ghost. In the end it appears to be just laundry hanging to dry, but the size of this laundry is quite extraordinary.

Company: LG
Agency: Y&R, New York
Country: USA

This ambient bus advertisement was made for the Zoo in Copenhagen (Denmark) by advertising agency Young & Rubicam. It looks like a giant constrictor snake is completely squeezing the city bus.



Company: Copenhagen Zoo
Agency: Bates Y&R
Country: Denmark

This is a nice way to promote a short festival. With their slogan ‘Good is Short’ they searched for the good things in life: Love, Sex and Holidays. With a simple chart they made their point.
And actually, they’re right..

Company: In the Palace
Agency: Young & Rubicam (New Moments New Ideas)
Country: Bulgaria