Every day, thousands of wome fall of the stairs.. Young & Rubicam Frankfurt takes an artful but frightening approach to illustrating the horrors of domestic violence for BFF, also known as Bundesverband Frauenberatungstellen und Frauennotrufe (=Board of Women’s Advisory and Emergency Calls)



Company: BFF
Agency: Young and Rubicam, Frankfurt
Country: Germany

To promote the suspension of Pioneer, they thought of this great idea. A large sticker of a pothole, was laid on the road, creating an illusion like it was a real pothole. Drivers would see the pothole, but when riding over, they would’nt feel anything. A bit further they would read the message “Feels like Pioneer Suspension”.
Great idea, but a bit dangerous if cars suddenly manouvers the wrong way..



Company: Pioneer Suspension
Agency: Young & Rubicam, Mumbai
Country: India

This TV commercial made for Miller in 2003 use humans as dominoes. They keep falling until they hit a man at a bar. See what happens. The title of the song is “Freedom of Choice”.



Company: Miller
Agency: Young & Rubicam, Chicago
Country: USA

To promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica), Young & Rubicam Portugal thought of this remarkable stunt. During a game they’ve sent a streaker out on the field, followed by several policemen. When they caught the streaker they didn’t pin him down, but they actually lifted him up in the air and started celebrating. Obviously they were all actors. At the same time a message was passed through the stadiums speakers. This way they could reach out to thousands of fans in just a couple of seconds.

Company: Caixa Geral de Depósitos
Agency: Y&R, Lisbon
Country: Portugal

This business card can be transformed into a little box. Very creative when you know that TAM is in the cargo transport business.



Company: TAM
Agency: Y&R, São Paulo
Country: Brazil

Just 10 more days, and then the long awaited World Championship of soccer is beginning. And of course the commercials keep on coming. This one is for an Argentinean television station. On paper Argentina has one of the best soccer teams in the world, hopefully their trainer will manage the team in the right way. Who do you think will win this championship? I would put my money on Spain. If we have to believe this spot it will be Argentina. Well, we will just have to wait until half of July to know the truth.

Company: TyC Sports
Agency: Young & Rubicam, Buenos Aires
Country: Argentina

Hundreds of Orangutans are captured in the forest of Borneo and Sumatra each day. These animals are kept in cages no bigger than these abandoned monorail structures littered around Jakarta, they are sold dead or alive in black market. This creative ambient campaign was set up to make people aware of this problem.



Company: FNPF
Agency: Irish International BBDO
Country: Indonesia

La Republica is an Italian newspaper, with this campaign they are promoting DVD’s you can get with your newspaper. On this DVD’s are old silent films but the music on them is reinterpreted by modern musicians. For this print they have used the famous silhouette of Charlie Chaplin, his hat and moustache are known all over the world.



Company: La Republica
Agency: Y&R, Rome
Country: Italy

LG, most known for its cell phones and its TV’s also is a Air Conditioning manufacterer. To show that their air conditioning is the right one, they’ve created this funny print campaign. On all the prints you can see people who are clearly getting hot due to the situation that occurs.

Company: LG Air Conditionin
Agency: Young & Rubicam New York
Country: USA

Life’s hard when you’re a fat dog. With this slogan, Nutripro, a manufacterer of dog food, launched a print campaign. On the prints you can see two dogs making out, when a fat dog is watching.
Odd approach, but the buzz is going round!

Company: Nutripro
Agency: Prolam Y&R, Santiago
Country: Chile