Creative Criminals

iStrategy

Glassing Eyewear: Prank

Posted by Bert Callens - Category: Ambient
  • Company: Glassing Eyewear
  • Agency: Y&R
  • Country: Italy Italy

0 comments

To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there was a small problem: an official stand inside the fair is too expensive. So they found a low budget solution to enter the fair and spread the Glassing’s philosophy..