Creative Criminals

Potential Land Rover drivers were sent this unique escape key. They had to remove the original one from their keyboard and replace it with this little Land Rover. This way they were reminded they could always drive a Land Rover when they wanted to escape reality.

What the hell is Virgin Atlantic thinking about themselves? The company is ran by superheroes? But besides that the commercial is pretty cool. Some great shots and good stories made it worth sharing.

To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.

This print ad of Suavitel, a brand of fabric softener is a witty parody on of the movie poster of Jaws, the American thriller film directed by Steven Spielberg about sharks. “Don’t let ironing threaten your family time”.

During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.

Homecenter is big chain in Latin America that sells furniture, cutlery and many other stuff for houses. In March a new store will open and one of their employers found a way to promote it. Juan Miguel Cure decided one day to give everything from his house away.

Another great advertisement was yet made for LG, this time it involves several security cameras.

Ever wondered what supermodels do to get a perfect bikini body? By going to the gym or eat healthy? No, here’s how.. Anyone knows from what agency/country this is?

Surfrider Foundation Europe is an association created in 1990 by surfers who want to protect the ocean and its coastlines.

Last year’s oil spill in the Gulf of Mexico left a deep impression in people’s minds. To remember this catastrophe, a calendar with young naiads covered in oil was created. The thick black liquid coats their forms like bathing suits.

To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there was a small problem: an official stand inside the fair is too expensive. So they found a low budget solution to enter the fair and spread the Glassing’s philosophy..