Creative Criminals

This may be a very old ad, but it doesn’t get bored
It takes skills to think of something like this..

Remember the campaign that Rindert posted of ‘The Zimbabwean‘ a couple of months ago?
This campaign was created for The Zimbabwean, a newspaper that is runned by exiled Zimbabwean journalists and is sold in the UK, South Africa and Zimbabwe.



Back then, (and now also) the Zimbabwean money was worthless because of Mugabe, the president.
TBWA\Hunt\Lascaris, the agency, used worthless high denomination Zimbabwe currency as the materials in billboards, murals, posters and flyers.
This was a protest to the policy of Robert Mugabe, because it had an negative impact to the country’s economy.

This campaign won the ‘Grand Prix award‘ for the Outdoor category..

The money in Zimbabwe is almost worthless. The paper is worth more than the actual note due to the high inflation! This is caused by the corrupt regime of Mugabe, he has been the president of the country since 1987.

This campaign was created for The Zimbabwean, a newspaper that is runned by exiled Zimbabwean journalists and is sold in the UK, South Africa and Zimbabwe.

“This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.”