Lovely promotion by MINI in Dubai. In Dubai Aquarium & Underwater Zoo they placed a new Mini Countryman underwater where everybody could see it.. Don’t get the link quite good, but in terms of visibility it can count!
Hogle Zoo in Utah is promoting Zooassic Park, a display running from May 14 to August 31, featuring 13 life-like animatronic dinosaurs scattered throughout the zoo grounds. A print advertising campaign has an elephant, giraffe and ostrich hiding out in what appears to be a dinosaur’s feeding dish. “The dinosaurs are here.” The campaign also includes television commercials with references to Jurassic Park.
Amsterdam Zoo has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animalas at the zoo..
Fresh Green Ads is a new initiative of the Amsterdam based agency Misterwilson. For the Sea Life centre in the city of Scheveningen they made this ‘raincampaign’. People mostly visit the Sea Life centre on rainy days, so on those days they need to advertise for it. Because of a special chemical the campaign is only visible when it rains and disapears when the streets dry up. The ad says “SEA LIFE laat je niet meer los” meaning nothing more than “SEA LIFE never lets you go”.