In Brazil, tax refunds can be donated using the information on the receipt (simply called NF). But the non-profits need to manually type all the info on each receipt they receive onto the government's website. Making the process difficult.
More than a campaign to raise awareness, the agecy Loducca needed to solve the donation process. Their solution was a software that scans a picture of a receipt for the right info. Making the process scalable and as simple as taking a picture.