Grupo TEDx was born to spread TEDx talks in the language of the people: Cumbia. TEDx looked for musicians with this rhythm in their DNA, invited them to attend the talks and write songs of the ideas. That way they’d introduce TEDx to people who’d never heard about it..
Cool idea from Ogilvy & Mather, Argentina. The print ads show the heads of Martin Luther King, Evita and John Lennon, together with what they achieved. The slogan from TEDx “Ideas can change this world” is added to the ad as slogan.
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