Grupo TEDx was born to spread TEDx talks in the language of the people: Cumbia. TEDx looked for musicians with this rhythm in their DNA, invited them to attend the talks and write songs of the ideas. That way they’d introduce TEDx to people who’d never heard about it..
This film and photographic experiment set out to prove The Power of X by attempting an Ideas Worth Doing for TEDx Summit. The project fused architecture, dance, math and magic into a bespoke 18-meter high triangular mirrored structure to create the world'
Cool idea from Ogilvy & Mather, Argentina. The print ads show the heads of Martin Luther King, Evita and John Lennon, together with what they achieved. The slogan from TEDx “Ideas can change this world” is added to the ad as slogan.
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