Grupo TEDx was born to spread TEDx talks in the language of the people: Cumbia. TEDx looked for musicians with this rhythm in their DNA, invited them to attend the talks and write songs of the ideas. That way they’d introduce TEDx to people who’d never heard about it..
Cool idea from Ogilvy & Mather, Argentina. The print ads show the heads of Martin Luther King, Evita and John Lennon, together with what they achieved. The slogan from TEDx “Ideas can change this world” is added to the ad as slogan.
This is a commercial that will appeal to all the people who work in advertising. Everybody knows the question: do you know the commercial of…. Sometimes people will get sick of these questions, well in this advert they suggest the perfect solution.
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!