African Diamond Council: Conflict Diamonds

Posted by Sander Janssen on December 19, 2009 No comments yet

A lot of people don’t realise there is a lot of violence in Africa caused by diamonds. So called ‘conflict diamonds’ or ‘blood diamonds’ are used to fund militairy operations in conflict zones. These diamonds are illegal, yet still a lot of Western companies buy them. A lot of Africans die because of these diamonds. The african Diamond Council wants to inform people about these problems with this shocking television ad.



Company: African Diamond Council
Agency: Young & Rubicam, Cape Town
Country: South Africa South Africa

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