Creative Criminals

Guinness recorded this remarkable spot in four different countries: New Zealand, Canada, Fiji and the U.K. They did not say how much the commercial cost, but the project required three months of preparation and more than 8,000km of scouting before filming began in Canada.



The production crew included the set designer from the third Lord of the Rings film. The set for the underwater scene took three months to build and the shot where grass is dragged into place, filmed in New Zealand on a disused bombing range, required army assistance.