Creative Criminals

Diesel launched its new campaign for their brand-new-’kick-ass’-sneakers. And apparantly they take it serious.. They started with this strange teaser; One man’s leg kicks a fat ass, while timing how long the moving of the ass takes due to the impact of the kick.
In the following videos (after the jump) they clarify the whole concept.. And you bet this is a bull’s eye!
Check out their website and also the third video of this post: hilarious!
Not made for running. Great for kicking asses.