This campaign made by Guide Dogs Australia (in co-operation with Clemenger BBDO and Kit Cosmetics) has won Silver on the Cannes Lions Advertising festival of this year. Money was raised by selling fragrances with a distinctive smell in order to support the Guide Dogs organization. Support Scent is the name of the fragrance and refers to the importance of smelling for blind people.



Company: Guide Dogs
Agency: Clemenger BBDO
Country: Australia

No related posts.